If you have 500 or more photos, the most important thing is not to try to include everything. A good photo book does not need to document every detail. It needs to tell the story well enough that the memories come back when you open it.
I think about this from my own experience. I make photo books so that I, my friends and my family can reminisce about the things we have done together. I want the books to live on a shelf, to be pulled down on a rainy afternoon, or picked up by my children as they look back at holidays, weddings, family days and moments from when they were younger.
Because of that, I try to choose photos that summarise the memory rather than repeat it. When I made my own wedding book, our photographer gave us nearly 1,000 images. There were around 200 photos of the speeches alone. I went through them and chose one good photo of each person who gave a speech. Suddenly, 200 photos became 5. That was enough. The point was not to remember every line or every toast. It was to include enough to bring the moment back.
The same applies to holiday photo books. You might have 30 photos of your children in the pool from the same afternoon, but you probably only need two or three of them in the finished book. Those few images will still remind you of the day, the place, the light, the laughter and the feeling of being there.
My process is simple. I scan through all the photos first and choose favourites. On a phone, that might mean using the favourites feature or creating an album. On a desktop, it might mean dragging selected images into a folder. From 500 photos, I would usually aim to reduce the first selection to around 200, then do one more pass and bring that down to around 100–120 images. For most photo books, that is a strong number: enough to tell the story properly, without making the book feel repetitive.
Once you have made that selection, the design becomes much easier. A product like the Inkifi SmartBook can help arrange your photos quickly, while larger books such as our Hard Cover Photo Book or Soft Cover Photo Book give you space for longer stories. But the real work is choosing the right memories first.
— Paul Mosley, Founder of Inkifi